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Posts Tagged ‘Social Media’

What Happens when you are continously engaged in twitter, Facebook, Mocroblogging, Blogging and you are following a large number of people and and even more followers!!

In simple words, What happens when social media gets in to your head – 

social-media-umennet

 

Courtesy: Geek & Poke

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At some point or other we have always been inolved in Social Media. We are in all leading Social Networking Sites, Interacting with others, Discussing, Posting, Sharing etc……

Some of us are in to serious business of taking Social Media as a career.  So before applying for any Social media job, get to know what is expected from a Social Media Professional. Here’s a list. . .

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1. In love with Social Media – You should be in love with Social Media. You should be active in Social networking sites like -Facebook, My Space, Orkut etc. Being Active means, Rather than Number of friends, Interaction Matters. Linkedin, Plaxo etc also count but not so much.

You  may have to: Build Strategies and Implement them for the company/Client on these platforms. 

2. Writing Skills – You should have a blog. You should be possesing good writing skills. Optimize the articles, for Search engines, with keywords. 

You may have to: Blog, Prepare presentations, write for Podcasts, Communicate with others, write weekly/monthly columns

3. Knowledge – you should be possessing knowledge about Internet marketing. PPC, SEO, SEM, Keywords should not be new to you. Knowledge of HTML, RSS, PHP, Flash is a plus.

You may have to: Prepare marketing strategies for company/client, Optimize the Site, Articles, Content as the requirement arises.

4.  Hardworker –  Social Media is a 24 Hours active profession. your target audience are scattered allover the world. If you are dealing with news, Updates etc. you need to be active. very Active.  Should be high in energy!! So, dont expect a 9-5 job.

You may have to: Post updates as and when required, be online for maximum, skip your holidays.

5.  Know how of Conferences/Podcasting/Webinars – You may not be practising but a knowhow would be useful. 

You may have to:  Podcast on regular basis, conduct Webinars, Conferences.

6.  Searching Ability – You may not be a Sherlock Holmes or Byomkesh Bakshi, but certainly you need to have a flair for search engines/tools. 

You may have to: Do an extensive search & research on Company/brand/product or its compitition. 

7. Hunger for Knowledge updation – Social Media is ever growing and ever changing. You need to keep yourself updated. 

You may have to: Adapt to new technologies/ideas, think out of the box to utilise fully.

8. Interaction – Earlier internet was used as a tool to hide ur identity and interact. But Social media is compltly opposite. You need to Interact, share, gain.

You may have to: Engage, Interact, and find new ways to do the same.

 

These are the basic requirement for any Social Media Job. Besides these your experiance with Brands/ Clients also count a lot. 

Any more requirement you can think of??

Image:  Courtesy – Imagesbazaar.com

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What’s the hottest topic in the Internet today?? Social Media. Everyone is following the trend. Every Industry, Every person of every age group, every interest is using the social media. It’s a boon for the media, Companies, Organization, lifestyle and the list continues.

Now a Day every company/Organization has one or two employees who concentrate on social media. They are given many designations varying from Social Media Strategist to Social media Manager to Online Community Manager. And many of these are not only actively involved in the promotion of their Product/company/service but also in to Sharing their thoughts over Blogs, Microblogs, Facebook, Twitter etc.

I am in constant search n research for such people who are active on the Social media Platforms. This helps me in Knowing what’s the current trend as well as gaining new ideas.

I have decided to start a list, Comprising of Serious Social Media Guys not only to help with my research, but also for the companies to know that Social Media Professionals exist in real and it’s a serious Job. It would help the companies who are not into serious social media activities to hire Social Media Personnel (Strategist, manager, Consultant whatever :-)). There’s also a long list of freelancers who can be hired on project basis.

The list will be an Index of Social Media Professionals on an ongoing process.  I will be constantly updating the list on regular basis to keep it Genuine & Maintain the quality.  The list will mostly include the Indians or the Professionals working in India/ For India.

The requirements to get listed:

1. You are in to full time Serious Job. Something like, Your Organization relies on you for the same. Freelancers & hobbyists are also welcome.

2. You are a Employee, handelling  Social Media Practices . (Startups,  get ready to use the list to make your startup big!!)

3. Please indicate your Role, Link to Blog/Profile/Linkedin, a small Post describing your role. (Not more than 100 words)

4. Please mention clearly whether you are into using available Social Media tools or in to developing Social media Tools/Apps.

5.  If you dont meet the above requirements, Give Social Media Enthusiast as heading to the comment. I will list you Separately.

Just post a comment with the above requirements.  Suggestions if any, most welcome.

 

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Another year passed by . . . A lot to achieve, few important which I lost . .  Well time passes by. A new year starts from tomorrow. I hope I have lots more to achieve.  So here’s a quick wrap up of  the passing year. with some new resolutions . . Yeah Yeah ..  I know I am no celebrity to share all these, but still, you have landed so go on . . ..

By the way Dasvidaniya means Goodbye in Russian & Konnichiwa means Welcome in Japanese!!!

Professional:

Got to do something new other than Web designing/Developing. I always did that but never knew that it can be taken as profession!! So Here I am now Social Media Enthusiast, Social media Consultant, Social Media Strategist!! Sounds cool!!!

Started this new role with a Promotion of a celebrity product, worked on some major big Brands and presently handling some great  clients/brands.

My Company Hanmer & Partners became Hanmer MS&L, and now we are –  Advisors. Advocates. Activists. !!!

My Blog which was inactive a few months ago, is now active, with more regular and relevant posts. With an average daily visit increasing by 138%!!!

Started/Administered some Famous groups in Facebook, with great responses, and regular interactions.

Microblogging Followers almost doubled!! Got more ideas, opened my mind more towards the social media strategies & implementations.

Have a achievement of having a great online presence, which I am proud of!!

In the coming year have many more plans to explore and implement more than ever, and to get more out of me, out of life!!!

Personal

Personal life had many many many experiences. Some good, some bad. Some great, some not so great, some… Ahhh leave it.

Got to know that I look good in formals than casuals.  (Kyun ji?? sahi hai na??). So had a lot of formal dressing this year. Had a haircut, tried something new, with spikes and all that. Hmmm… looks good!! 🙂 Thanks Meena!!

2 engagements in family in Nov & Dec. Got 2 new members in my family, and 2 new great families.  Got 2 great friends for life!! All the best Guys!!!

My sis got selected for Satyam, Still waiting for Joining Dates. Presently in Hyd searching for Job.

Hoping the coming new year brings lot more happiness in life.

General

Got to see some great movies!! Some great music. Had quite a few important and good contacts. Had some great parties and get together.  Had  3 trips to my hometown -Bhilai and got 5 chances to be with my family!! Amazing!!

3 of my friends are also getting married in the first quarter, next year!!

Michael blessed with son!! And Puneet Sharma also Blessed with a baby boy!! Great work Guys!!! 😉

Ankeet left Hanmer, joined Vitcom!! All the best dude!!

New year Resolutions:

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1. The one which I take every year – need to shed some weight!! I hope this year I stick to it.

2. Need to be more punctual. automatically followed by previous one. .  still I will Try!!

3. Have to have a recognition is social media fraternity.

4. Need to improve my writing skills for social media optimization!! 🙂

5. Have to manage some important thing much better.

6. Have to be regular in Blog Postings!!

These are to name a few and too much to share!!! hahahaha . .

Got this from here:

“Quit living as if the purpose of life is to arrive safely at death. Grab life by the mane. Set God-sized goals. Pursue God-ordained passions. Go after a dream that is destined to fail without divine intervention. Keep asking questions. Keep making mistakes. Keep seeking God. Stop pointing out problems and become part of the solution. Stop repeating the past and start creating the future. Stop playing it safe and start taking risks. Expand your horizons. Accumulate experiences. Consider the lilies. Enjoy the journey. Find every excuse you can to celebrate everything you can. Live like today is the first day and last day of your life. Don’t let what’s wrong with you keep you from worshipping what’s right with God. Burn sinful bridges. Blaze a new trail. Criticize by creating. Worry less about what people think and more about what God thinks. Don’t try to be who you’re not. Be yourself. Laugh at yourself. Quit holding out. Quit holding back. Quit running away”

Ok Guys with this great note, Wishing you all a Happy, Prosperous and Safe New year!!!


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social-media-start

I have had many opportunities to interact with clients on social media.  Some are quite aware and excited for it, some are confused, and some have thoughts that its not here to stay. 

I feel nearly 50% – 60% of middle level to upper lever organizations, Industries have social media presence.  But whats going wrong. Why they are not so popular as others in social media.

reasons for such an result is:

1. We dont need Social media:

Wake up!! its 2009! Twitter is getting older, Facebook even more, and orkut was centuries ago!!! If you still dont understand the power and impact of social media. only magic can save you. Atleast get registered yourself, to ensure someone else is not using your brand.

2. Starting Problem:

You heard abt Social media. WOW!! Sounds cool. and you created your shiny profiles on every possible social media site. Posted some comments, images and in few days you forgot. You never ever again bothered to update, discuss, interact with users/members. Less or no interactions indicate that you are their just for showing your face. So, for a start, rather than being on all platforms, signup 1-2 major social media services, and be regular on them.

3.  Plagiarism

Ok, so you needed some content for you presence, just googled, copied and pasted. there are several forums, discussions boards, having same topic and sometimes even same discussion also. Social media gives everyone a great chance to be original, new an cosntructive. Be original, authentic, then only your presence will be worth.

4. Experimentation

You say, we are experimenting social media. Great!! you must. But experimenting means, lack of seriousness, which can’t give convincing results. Experimenting is necessary but target, goal should be pretty clear, without loosing anything.

5. My young intern is handeling social media.

Social media is most well understood by youngsters. True. Do they handle the press releases or other big tasks. No. then why social media. Does your intern as know about/serious about your brand as you are? And even if he knows everything, what when he leaves? He takes away all the contacts, friends, insights and you will have to start all over again.

So what actually is the solution???

Just 4 simple steps:

  • Start doing it
  • Moniter/Track it
  • Learn from it / Plan new strategies
  • Repeat the above steps

So the bottom line is – If you want to participate in social media you have to see the value. And the value is your participation.

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skd181668sdcIn one of my earlier posts, I someone had asked a question regarding self branding. Is social media useful only for established brands/products? Can it be utilised for individuals? Here are some steps to establish yourself as a brand, or if not as a brand, but as a individual, then also these steps hold true!!!

1. Create a user friendly Id. 

Your id is a part of your brand. Id should be plain and simple. Your first coice should be your name. Its the strongest step for your personal brand. But if your name is already taken all over othe net, go fora a little tweaking, but be as close as possible. You want choose a entirly different word?? Dont worry, Go ahead, most of the social media sites take it as your login id, and your name will be along with it too!! For eg. My name is Sudhindra Rao, but I use umennet, and Sudhindra Rao follows umennet and vice versa!!

Whatever you use, keep it simple. No numbers and underscores. Cos, when your community grows, it will be difficult to remember your id. and number and special characters make it even more difficult. This will ultimatly reduce your interactions.

2. Make yourself being everywhere so that people cant avoid you

Starting with Networking sites, Microblogging, Blogging just spread yourself, to many other social media platforms. Comment on blogs, reply, Ask, Post in forums, Facebook. Join groups, communities of your interest and take part in discussions.

Keep your Bio Constant, with links to your online presence. Use email signatures. For eg my email signature is: 

Sudhindra Rao 
+91 98677 69061 
     

Computers are incredibly fast, accurate and STUPID.
I am incredibly slow, inaccurate and BRILLIANT.
Together WE are powerful beyond imagination.
  

 

 umennet  umennet  umennet2002
Contact Me: Linkedin  Facebook  Friendfeed  Twitter
3.  Say Something Please!!

No one likes people who dont tinteract and watch social media conversations. Social media is just like a Party, where you are surrounded more by unknown people than known ones. You need to go ahead and introduce yourself. Sometimes a  simple “Good Morning!!” can do wonders!!  or if you are more desparate try: “Anyone there to respond??”.

4.  Raise your Karma. Get  Spiritual!! 

Social media is all about Karma. Give the best, you will recieve the best. Got some great information? Share it with your community. you’ll be surprised to see the results. And in way you will be promoted by your friends in thier community.

 

5.  Be a content producer, not consumer.
Social media is a sharing platform. But nothing is better than sharing your own content.  If you can write, share your articles, if you click pictures, share the pics, if you can comment, comment on the blogs. Do something original. If you have ideas share it with like minded people. If you can sing, share your songs online.  Do something you are really passionate about. People will begin to notice and be drawn to your brand. Being a producer is much more rewarding, and it causes your network to flourish, thus positioning your brand for career success.

 

6.  Be distinct. Let strangers talk about you.
If you can say aloud on a topic, news, event, you can be spoken about by the people even you dont know. Once it starts, it will build your brand.  Stand for a cause, discuss, any current topic, raise questions, give ideas, all this will increase your followers.

 

I hope these points are enough as a start for establishing yourself as a brand. There are many examples supporting the steps mentioned. Just Google and you will find. 
Did you liked the post? Do comment if you have some questions, queries or ideas.


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Social Media contest Winner!!

winner_black_highThe Social media contest is over and winner is Shubhankar Samaddar. The winner has been

intimated by mail, and as soon as his reply comes, his Tshirt will be on the way!!!

The questions asked by readers will be answered in the next post today only!

Cheers!!!


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