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First it was Dish TV, then Tata sky, then Big TV, and now its Airtel Digital TV. No I am not discussing about the DTH services in India. This is about the new Airtel Digital TV Launch Ad.

The star War started by Dish TV endorsed by Shahrukh Khan, Tata Sky Endorsed by Aamir Khan, has suddenly taken a huge leap in the new Airtel Digital TV ad.

The launch ad of Airtel DTH service is no less than a multi starrer movie. Assembling almost 10 celebrities in one commercial, JWT, Airtel’s Agency has certainly made people notice the brand.

The Plot: A man, Rahul, steps out of the airport to find a large group of people welcoming him, holding the banner Welcome Home Rahul. The group includes a music band, dancers ( Ballet & Kathakali), girls in Baywatch-like swimwear etc. They are there to welcome him into the world of entertainment. Actors such as Sudha Chandran (representing the soap opera genre),  Raju Srivastav (represents comedy),  while VJ Ranvijay Singh (represents movies/Music), in his cowboy style.

Endorsers, R Madhavan and Vidya Balan accompany him in a luxury car to his home. Cricketers Zaheer Khan and Gautam Gambhir, along with persons representing sports other than cricket, welcome him into the lift, (they all represent the sports). As he reaches his house, the door opens to reveal Kareena Kapoor. Rahul’s wife makes an appearance and ushers him in, where Airtel endorser, AR Rahman carries forward the genre of music with Airtel’s signature tune. And Saif Ali Khan is there to welcome him too.

Market Facts:

According to reports, DishTV, one of the first and oldest players in the market claims to have a consumer base of 3.5 million, while Tata Sky has 2.5 million and Sun Direct has 1 million.

Airtel digital TV aims to achieve 20 per cent share in the DTH pie, as compared to the new entrants of the year, reveals Chandru (head, brand and media, Bharti Airtel).

(Inputs from Agency FAQ’s)

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I always liked songs with simple words but great meaning…… And some of the persons whom i really admire have been Gulzaar Saab, Javed Akhtar, Anand Bakhshi, shailendra to name a few.

The latest name in my list is Prasoon Joshi. Yes the very same Prasoon Joshi who boggled our minds with ads like NDTV India (“Sach dikhate hain hum”), Saffola (“Abhi to main jawan hoon“) LG, Marico, Perfetti (Alpenliebe, Chloromint), Coke (“Thanda matlab Coca Cola”) and of course, his crowning glory — the paanch rupaiya campaigns for Coke with Aamir Khan.

And a very rare transition from ad world to Lyrics….. Prasoon kept his trademark, boggling the minds, by writing lyrics like,

Aye saala. . .
Abhi bahi hua yakin, Ki aag hai mujh me kahin,

Suraj ko main nigal gaya, khicha khicha machal gaya
Roobarooo. . . . . Roshni hai. . .

Who can think of writing suraj ko main nigal gaya….. and can u imagne chand sifarish karega???

Chand sifarish jo karta humari, Deta wo tuko bata
Sharm o haya ke parde gira ke, karni hai humko khata. . .

ofcourse the brilliance was also in Music, singing and acting too… but nothing as compared to lyrics. . .

And who can for get Taare zammen Par….

Tujhe sab hai pata hai na maa…..

Is the title disturbing you??

well it points to the song from the latest movie Thoda Pyar Thoda Magic. . . Nihal Ho Gaya . .

Thoda pyar thoda Magic

Here’s the lyrics….

seedhi sapat zindagi bawaal ho gayi
seedhi sapat zindagi bawaal ho gayi
teri ek nazar se, teri ek nazar se
teri ek nazar se zindagi nihal ho gayi
nihal ho gayi, nihal ho gayi

teri ek nazar se zindagi nihal ho gayi
jisko main bheed kehta tha wo log ho gaye
jisko sadak samajhta tha wo raah ho gayi
chamakti aasma mein gol cheez chaand ho gayi

teri ek nazar se, teri ek nazar se

daaliyon mein jhoomte wo rang phool ho gaye
khushbuon se saans saans maalamal ho gayi
teri ek nazar se zindagi nihal ho gayi
nihal ho gayi …… nihal ho gayi
teri ek nazar se zindagi nihal ho gayi

ek hawa jo paas aayi to jhonka kaha use
paani jo barasne laga rimjhim kaha use
hothon ke mudne ko muskurana kaha

ho teri ek nazar se, teri ek nazar se

badla mahina to naya mausam kaha use
sur naya naya nai nai si taal ho gayi
ho teri ek nazar se zindagi nihal ho gayi
nihal ho gayi…. nihal ho gayi
teri ek nazar se zindagi nihal ho gayi

seedhi sapat zindagi bawaal ho gayi
seedhi sapat zindagi bawaal ho gayi
ho teri ek nazar se zindagi nihal ho gayi
nihal ho gayi…… nihal ho gayi
teri ek nazar se ….
teri ek nazar se ….
teri ek nazar se zindagi nihal ho gayi

WOWWWW!! what a song… what a feeling.. and what beautiful thought!!!! Hats off Prasoon Joshi!!! I haven’t met him, but would like to meet him once for sure…..!! mean while sharing a pic of my friend, Dhanaji with him…..

Watch out for the audio in my next post!!!

Bye. . . .

Sudhindra


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