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Recently got a mail from twitter saying:  Shahrukh Khan is now following you!!! It may be a real one, but chances are more that it is fake one. Whatever, but it really seems that Bollywood is turning towards Social Media. And that too in a big way. Its giving Bollywood a whole new platform to interact directly with the audience.

bollywood1

Blogs- umennet

Blogging: Blogging bieng the simplest and a direct medium to reach the fans, Bollywood fraternity is turning towards Blogging. It all started with Amitabh Bachchan. With his blog He has found a direct way to reach his fans, by sharinghis stories, his experiances, even the pics clicked by him with his mobile. He also Microblogs thru his mobile. Aamir Khan Also has blog & many others have followed, Karan Johar, Shilpa Shetty, Farhan Akhtar and many more. It has always been a question whether these celebrities post themselves or some other person/agency has been given the task to write on their behalf. Whatever may be the actual story, but Star bloggers are getting a Overwhelming response. Many of them are not as regular as Mr. Bachchan. No wonder his blogs get as many as 16000 hits per day, with 700+ Comments on an average for a single post!!!

sn_logos1Social Networking: Bollywood biggies are also present on social media. Though many are fake profiles, but some like, Farhan Akhtar, Abhishek Kapoor are original ones. Many Bollywood technicians are also present on Social medianetwork. Sites such as Facebook & Orkut are the next midium to promote movies. Many Production Houses are on these sites. Major ones being  UTV, PVR Pictures, Eros Multimedia etc. Some of the recent films which have been promoted thru Social Networking are: Drona, Rock On, Dostana, Luck By Chance, Rab Ne Bana Di Jodi, Delhi 6, Dev D etc. The Promotional Materials such as posters, Movie stills, Audio/Video Clips etc are shared with the members. Drona even released the promotional Videos first on Facebook then on other TV Channels!! Some Groups/communities have more than 3000 members. And even the Biggies related with the movie interact with the members!!

Videos: You tube is the biggest social medium for bollywood to reach to audience. Its being exploited in a big scale. Companies such as Rajshri, Eros etc have set up their own channels through which they release Videos. Although the same videos are uploaded by numerous other users but these original channels have a upper hand in releasing the videos first and so have more views.

Websites: The movie websites are now being made web 2.0 compatible. The Movie’s social presence is being shared in the websites. Recent example being Dev D. It has mentioned its presence on Facebook, Orkut and even in Perfspot, whcih is not so popular in India!! Even Farhan Akhtar’s Show Oye, Its Friday has a website in which Farhan Hosts his blog.

And last but not least . . . Saawariya was the fisrt in Bollywood to start twitterring and after noticing it, Twitter team started short code for India!!!

Got something more interesting to share, which i missed out… Do share…..

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Ok, there has been much saying about Akshay Kumar being the new king of Bollywood. Certainly giving a series of hits in 2008 was a great thing. And to end it off with Singh is King was icing on the cake.  But , he has still to work more, and be more choosy in the films, he certainly is a good actor, with great comic timing & Awesome action but wrong movies can never make him king. Singh is king may be a super hit, but still it was certainly not the movie to declare anyone a king.

Chandni Chowk to China

Coming on to Chandi Chowk to China. Much hype was created about it being inspired by Akshay Kumar’s life. Also big names were associated  with it like, Warner Bros., Sippys, Nikhil Advani. With some great locations like The Great Wall of China, Beutiful Deepika Padukone, Kung Fu and some Chinese Fighters. But all these could also not make it an Great (& hit) movie.

A tale of a guy travelling from Chandni Chowk to China, being considered as a king reborn, expecting him to free them from Hojo, their enemy.  Entangled, in between the story of Deepika Padukone, as twin sisters, one chinese, and one Indian, with a Chinese father, who surprisingly gets back the police job & uniform, after being vanished for 20+ years!!!

Some scenes like flying in air etc were taken from the regular Chinese movies, and I am still figuring out, what a Cosmic Kung-Fu is??

Coming to the performances, Akshay Kumar was as usual, Good with comedy, timing of dialogues, Ease in acting. deepika PadukoneDeepika Padukone is good. The chinese one looks like Esha Deol. Is it cos, both are south Indinas ?? ( 😉 bad joke!! ). Other actors like, Mithun, Roger Yuan (as Inspector) are good. Ranvir Shourie as Guruji has been given a good share of screen, and he delivers well. The Character of Hojo was not well defined.  Music, good background score, ok ok songs. Phatte Chak de is good one. Kudos to Kailash Kher. All seems good, but where did it lacked?? 

Nikhil Advani

It lacked in story telling & Direction. Nikhil Advani, seemed a promising director with ease in story telling, in Kal Ho Na Ho. But lacked the pace in Salaa-e-Ishq. But in this movie, it seems he has lost itall!! What is that, when Maithun kicks Akshay and he falls here n there?? Whats the Cosmic Kung Fu? (yeah, I am still trying to understand),  and the song in which akshay flies in air with Deepika. What was that?? Cosmic love??

At the end, what does he want to show, by tranforming Hojo in to a potato? Is this a kids film? And, if at last, Akshay has to use his Cooking skills to fight, whats the use of getting trained in Kung fu?…and Cosmic Kung Fu?? (:-D) I can only say, Jhol hai saara Jhol hai ye pyaare…..!!!! Nikhil, Better wake up, or Kal Ho Na Ho .. . .

Come on guys. Grow Up. You are premiering this in UK. Is this what u show to international Audience? and then Aksahy says: Keep your brain at home. Disgusting. Even if u keep your brain at home, you will find the movie Bogus.

Chandi Chowk to China seems entertaing for an hour, but then it drags. It drags hopelessly. Sorry Mr. Akshay, this is not the right path to be a King. I mean you are good, with Comedy, Action & all (except Emotions), but you need to be backed up by Good stories & Directors. 

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MY BLOG HAS BEEN SHIFTED TO http://blog.umennet.com.

 

ghajiniGhajini, Aamir’s new release, was the most awaited movie of the year. All the hype created was like, it will be an out of the way movie like Lagaan or Taare Zameen Par, but its a regular commercial movie. With a simple story of love and revange. Nothing new in the story line. But the show stealer is performance, direction and not to forget the action.

Majorly inspired from by Christopher Nolan’s Memento, Plot revolves around Sanjay Singhania (Aamir Khan), a Big Shot industrialist, sufferring from short-term memory loss, Searching for a person who is responsible for death of his girlfreind, Kalpana(Asin). Due to his Memory loss, he cant remember anything beyond 15 mnts, to remember he tattoos the imp details on his body. Film is divided in beutiful romance and gruesome action. A remake of the Tamil blockbuster, Ghajini seems to be exaggerated in drama and action.

Aamir is once again with his brilliant performance. Be it the rich man’s Business style, or the lovers charm, or the Action, or his growling like a tiger/Chasing dog in the action scenes or the mannerisms like using left hand, you cant take your eyes off him. And when the audience , even in a multiplex, claps and whistles, it shows what Aamir is all about.

asin-822385759_std1Asin is a fresh, charming leading lady for the film. She portrays a small time model, who is very helpful and is is the love interest of Aamir Khan. She seems to be here to fill the void of Sridevi. She has the innocent smile, and the active sweet talking mannerisms of Sridevi. Other Actors, pradeep Rawat, Tinu Ananad, etc are also good. Jiah Khan is Ok.

Music of the film is not superhit, but is being liked by some. 3 Songs make the impact, Guzarish, Kaise mujhe tum mil gaye & Behka Behka. Picturisation is great!!!

Now comes the action Part. Hindi audience will see the south style action, but interestingly, Aamir makes the impact in the action. and actions scenes not look artificial as in the Rajnikanth or Cheeranjivi’s flicks. Some scenes like hitting with an iron rod seems gruesome and would not be liked by female audiences to an extent.

Overall Ghajini is an ordinary movie with extraordinary performances and Direction. Its like the old ’80’s films with all the masala, and tadka of Aamir. And believe me you wont forget the taste for long.

I Would Rate it 3  out of  5

My Suggession? Go for IT!!!

Some specials:

1.  Asin tells everyone that Sanjay Singhania is in love with her. Even an article is published. Doesnt the article publish the pic of a business tycoon? And cant Asin google the name Sanjay Singhania, just to know how he looks like??  Logic ends here and Magic begins…. HINDI MOVIE MAGIC!!!!!

2.  Ghajini is the name of the Villain!! I suppose this is for the first time a Hindi film is named after a villain!!

3.  It seems the Khans are taking the Khan war a bit too seriously. In a scene Sunil Grover has been roped in, pretending to be Sanjay Singhania & Aamir laughs loudly at him. And a remark says: “Ja tu ads kar. Acting tujhse nahi hogi!!!”

4.  Aamir’s Statue with his tatoos is placed in the cinema Halls, and people are flocking to get picturised!!

5.  Fame cinemas, Mumbai is offerring a free Ghajini Haircut with every 2 or more tickets purchase!!

6.  Dont throw away your Ghajini Tickets. Yes, you can redeem the whole amount spent while shopping Van Heusan!!!

7. And hold your breath!! A Ghajini 3D Game is also to be released!!!

7. And last but not least, do visit Ghajini Official Website.  And interesting website, using the videos of the film, and yet keeping it fast. Loads of downloads. And a surprise element: If you dont do anything for 15 Minutes. the screen goes white!!! You need to start all over again. SMART!!!

Have you seen the movie?? Have some more comments to add??? Would love to read it.

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Is Aishwarya sidelined in first feature trailer for Pink Panther 2 ??

You can have a look at the trailer here.

Aish in Pink Panther

Pink panther 2

There was much noises about Aishwarya being a part of Pink Panther. Now that the trailer is released, there are just two stills of Aishwarya in it and you can see it above!

The film sees inspector Jacques Clouseau (Steve Martin) team up with a squad of International detectives who are just as bumbling as he is. Their mission: Stop a globe-trotting thief who specializes in stealing historical artifacts.

I dont know about the Role of Aishwarya in the movie, but if its just as seen in the trailer, Aish, Its better to be the leading lady in Movies of your own country than doing tiny miny roles in Hollywood movies.

The film is due in theaters on February 6, 2009.

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