Archive for the ‘Technology’ Category


Nano is the biggest Launch this year. All the auto experts in the world were waiting eagerly for the launch of, world’s cheapest car which costs less than $2000!!! Finally it is launched and it is up to the expectations. But as per our Indian tradition, there are people opposing it. Here are few points which have been said against NANO, and its answers

Its Too small: Yes, it is Small, but Spacious. Tata Engineers have built a small car, which looks like a toy, but it still has 20% more space than Maruti 800!! The back seats can easily accommodate 2 persons, without them being uncomfortable. The front of Tata nano has a space of around 80 Lts, which can be increased to 500 Ltr, by folding the back seats. Tata Nano is taller than Santro Zing, making it easy for tall persons also to sit easily.

Its not safe: Tata Nano is not made of fiber or other light material as Reva. Its a normal CAR. Its made of sheet metal, with a strong framing inside. It is as strong as any other car. yes, It lacks ABS & Air bags ( to be provided in future versions), but it still is safer than 3-4 people travelling on a bike.

Its cheap so compromization in Standards : Wrong. Tata has been known for their strict standard adherence. Tata Nano has been built up to standards and no compromise has been made.

It will cause pollution – Again Wrong!! Nano’s emission norms are Euro-4 ready. where as most other vehicles in India are just Euro-3!!

Tata Nano umennet

So, how come Tata can build such a car for such a low budget?? here’s the answer:

1 – The engine of car is rear mounted. So there is no load on front wheels which makes it easy to maneuver. so no need of power steering.

 2 – Base model of Nano has no AC, No power windows

3 – Engineering, Nano Engineers has designed Nano with some specialties to save money on  production. For e.g., the Rack & Pinion system for steering is generally in 2 parts, but Tata Engineers made it 1 unit so that the assembly time & money is reduced.

All these points add to make Nano the cheapest car in the world!!!

And lastly,


1 – Its a Dream Car!! –  yeah!! in India every family dreams of having an four wheeler. We cant negelct this dream by giving excuses of traffic! Its the Govt.’s duty to have more wider roads, and proper traffic managing.

2 – We dont say a word, when long, wide, costly cars ( taking up space of 2 small cars) are allowed in India, costing from  few lakhs to some crores (Hyundai i10 to Rolls Royce), but you cant digest a car which is affordable by most of the Indians. 

3 – Now a days, parking is a big problem. parking Smaller car means small parking area.

4 – Can you imagine, if Nano is replaced with all the taxis & autos, It can be more comfortable, cheap n safe. Tata are going to launch CNG and even battery operated Nano. Its much more safer for kids, makes city beautiful, The foriegners coming to India will feel good about India. 

5 – last but not least, We should be proud of India being the first country to produce our very own “The peoples’ Car”. Which every car manufacturer has always dreamt since years!!!


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Dr. Madhu Chopra launched of Studio Aesthetique, a first-of-its-kind aesthetic enhancement centre.  Studio Aesthetique was inaugurated by her daughter and Bollywood’s leading lady, Priyanka Chopra, at Juhu. Other bollywood celebrities present to show support and congratulate Dr. Madhu and Ashok chopra were, stars like Farah Khan, Vishal Bharadwaj , Sunita Gowarikar and designer Neeta Lulla .

Priyanka Chopra

Believing in “Fine Today Fabulous Tomorrow”, Dr. Madhu Chopra’s studio is spread across 2,000 sq.ft. and provides the latest techniques in the world of cosmetology by pre-eminent super-specialists using state-of-the-art technology.

Speaking on the occasion, Dr. Madhu Chopra said –

“Studio Aesthetique is the definitive destination for your every cosmetic enhancement need.  Our aim is to provide world class services and procedures with the best in the business in a calm and relaxed environment.  Every procedure at Studio Aesthetique will be carried out by doctors specializing in that particular field. Our fully certified surgical center includes highly-qualified medical personnel and board-certified anesthesiologists who offer complete cosmetic care and careful follow-ups. Our full array services are administered under the supervision of trained specialists.”

Studio Aesthetique will provide a full array of skin care services, injectables, laser treatments, microdermabrasions, liposuctions, breast augmentation and numerous other relevant treatments.

Inaugurating the clinic, Priyanka Chopra said – 

“It’s a very proud moment for me.  A lot of hard work, time, resources, in-depth research and months of training have gone into ensuring that Studio Aesthetique provides world-class treatments and services to its clients.  My parents have worked very hard to make this a reality and I’m confident that it will be a huge success. I wish them all the luck.” 

The Consultant Team of specialists comprises – two plastic surgeons, one general surgeon, two part time cosmetologists, one in-house cosmetologist, and two nutritionists making the team competitive and well-equipped to address any concerns clients might have.  Foreign consultants will also be available as Consulting Faculty, offering all standard hospital services including surgery. 

Studio Aesthetique will have the active participation of internationally acclaimed and certified plastic surgeons Dr. Satish Arolkar & Dr. Sunita More, renowned for their work in the field of sculpting, total facial rejuvenation & the latest cosmetic treatments. Dr.Reshma Hegde (Cosmetic Dermatologist) & Dr.Neetu Sharma (Aesthetician) being the other members of the team, will aid clients to achieve their flawless skin.

Priyanka chopra with guests


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Recently got a mail from twitter saying:  Shahrukh Khan is now following you!!! It may be a real one, but chances are more that it is fake one. Whatever, but it really seems that Bollywood is turning towards Social Media. And that too in a big way. Its giving Bollywood a whole new platform to interact directly with the audience.


Blogs- umennet

Blogging: Blogging bieng the simplest and a direct medium to reach the fans, Bollywood fraternity is turning towards Blogging. It all started with Amitabh Bachchan. With his blog He has found a direct way to reach his fans, by sharinghis stories, his experiances, even the pics clicked by him with his mobile. He also Microblogs thru his mobile. Aamir Khan Also has blog & many others have followed, Karan Johar, Shilpa Shetty, Farhan Akhtar and many more. It has always been a question whether these celebrities post themselves or some other person/agency has been given the task to write on their behalf. Whatever may be the actual story, but Star bloggers are getting a Overwhelming response. Many of them are not as regular as Mr. Bachchan. No wonder his blogs get as many as 16000 hits per day, with 700+ Comments on an average for a single post!!!

sn_logos1Social Networking: Bollywood biggies are also present on social media. Though many are fake profiles, but some like, Farhan Akhtar, Abhishek Kapoor are original ones. Many Bollywood technicians are also present on Social medianetwork. Sites such as Facebook & Orkut are the next midium to promote movies. Many Production Houses are on these sites. Major ones being  UTV, PVR Pictures, Eros Multimedia etc. Some of the recent films which have been promoted thru Social Networking are: Drona, Rock On, Dostana, Luck By Chance, Rab Ne Bana Di Jodi, Delhi 6, Dev D etc. The Promotional Materials such as posters, Movie stills, Audio/Video Clips etc are shared with the members. Drona even released the promotional Videos first on Facebook then on other TV Channels!! Some Groups/communities have more than 3000 members. And even the Biggies related with the movie interact with the members!!

Videos: You tube is the biggest social medium for bollywood to reach to audience. Its being exploited in a big scale. Companies such as Rajshri, Eros etc have set up their own channels through which they release Videos. Although the same videos are uploaded by numerous other users but these original channels have a upper hand in releasing the videos first and so have more views.

Websites: The movie websites are now being made web 2.0 compatible. The Movie’s social presence is being shared in the websites. Recent example being Dev D. It has mentioned its presence on Facebook, Orkut and even in Perfspot, whcih is not so popular in India!! Even Farhan Akhtar’s Show Oye, Its Friday has a website in which Farhan Hosts his blog.

And last but not least . . . Saawariya was the fisrt in Bollywood to start twitterring and after noticing it, Twitter team started short code for India!!!

Got something more interesting to share, which i missed out… Do share…..

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Social medi amanager for britney - umennet

Britney spears is already in social media, with her presence in youtube, twitter, myspace & Facebook. 


Now To manage these profiles, she needs a Social Media Manager!! Do You think you r capable enough?? 

So, Her Social media manager rquirement ad is :

Briney Needs Social Media Manager - Umennet

Briney Needs Social Media Manager - Umennet
































Pretty Cool eh? 🙂  

Any reactions??

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At some point or other we have always been inolved in Social Media. We are in all leading Social Networking Sites, Interacting with others, Discussing, Posting, Sharing etc……

Some of us are in to serious business of taking Social Media as a career.  So before applying for any Social media job, get to know what is expected from a Social Media Professional. Here’s a list. . .


1. In love with Social Media – You should be in love with Social Media. You should be active in Social networking sites like -Facebook, My Space, Orkut etc. Being Active means, Rather than Number of friends, Interaction Matters. Linkedin, Plaxo etc also count but not so much.

You  may have to: Build Strategies and Implement them for the company/Client on these platforms. 

2. Writing Skills – You should have a blog. You should be possesing good writing skills. Optimize the articles, for Search engines, with keywords. 

You may have to: Blog, Prepare presentations, write for Podcasts, Communicate with others, write weekly/monthly columns

3. Knowledge – you should be possessing knowledge about Internet marketing. PPC, SEO, SEM, Keywords should not be new to you. Knowledge of HTML, RSS, PHP, Flash is a plus.

You may have to: Prepare marketing strategies for company/client, Optimize the Site, Articles, Content as the requirement arises.

4.  Hardworker –  Social Media is a 24 Hours active profession. your target audience are scattered allover the world. If you are dealing with news, Updates etc. you need to be active. very Active.  Should be high in energy!! So, dont expect a 9-5 job.

You may have to: Post updates as and when required, be online for maximum, skip your holidays.

5.  Know how of Conferences/Podcasting/Webinars – You may not be practising but a knowhow would be useful. 

You may have to:  Podcast on regular basis, conduct Webinars, Conferences.

6.  Searching Ability – You may not be a Sherlock Holmes or Byomkesh Bakshi, but certainly you need to have a flair for search engines/tools. 

You may have to: Do an extensive search & research on Company/brand/product or its compitition. 

7. Hunger for Knowledge updation – Social Media is ever growing and ever changing. You need to keep yourself updated. 

You may have to: Adapt to new technologies/ideas, think out of the box to utilise fully.

8. Interaction – Earlier internet was used as a tool to hide ur identity and interact. But Social media is compltly opposite. You need to Interact, share, gain.

You may have to: Engage, Interact, and find new ways to do the same.


These are the basic requirement for any Social Media Job. Besides these your experiance with Brands/ Clients also count a lot. 

Any more requirement you can think of??

Image:  Courtesy – Imagesbazaar.com


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What’s the hottest topic in the Internet today?? Social Media. Everyone is following the trend. Every Industry, Every person of every age group, every interest is using the social media. It’s a boon for the media, Companies, Organization, lifestyle and the list continues.

Now a Day every company/Organization has one or two employees who concentrate on social media. They are given many designations varying from Social Media Strategist to Social media Manager to Online Community Manager. And many of these are not only actively involved in the promotion of their Product/company/service but also in to Sharing their thoughts over Blogs, Microblogs, Facebook, Twitter etc.

I am in constant search n research for such people who are active on the Social media Platforms. This helps me in Knowing what’s the current trend as well as gaining new ideas.

I have decided to start a list, Comprising of Serious Social Media Guys not only to help with my research, but also for the companies to know that Social Media Professionals exist in real and it’s a serious Job. It would help the companies who are not into serious social media activities to hire Social Media Personnel (Strategist, manager, Consultant whatever :-)). There’s also a long list of freelancers who can be hired on project basis.

The list will be an Index of Social Media Professionals on an ongoing process.  I will be constantly updating the list on regular basis to keep it Genuine & Maintain the quality.  The list will mostly include the Indians or the Professionals working in India/ For India.

The requirements to get listed:

1. You are in to full time Serious Job. Something like, Your Organization relies on you for the same. Freelancers & hobbyists are also welcome.

2. You are a Employee, handelling  Social Media Practices . (Startups,  get ready to use the list to make your startup big!!)

3. Please indicate your Role, Link to Blog/Profile/Linkedin, a small Post describing your role. (Not more than 100 words)

4. Please mention clearly whether you are into using available Social Media tools or in to developing Social media Tools/Apps.

5.  If you dont meet the above requirements, Give Social Media Enthusiast as heading to the comment. I will list you Separately.

Just post a comment with the above requirements.  Suggestions if any, most welcome.


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Are you in following Social Media Sites?

Facebook, orkut, twitter, Linkedin etc etc . . Are you addicted to Feeds, Blogging? You have or you want to have a career in social media. This question always bangs your head – I want to be a Social Media Expert!!

I have been struggling since some time to define a role which suits me. A designation which makes people understand title-figwhat I am into. Some Roles are: Social Media Expert, Social Media Master, Social Media Manager, Social Media Consultant, Social Media Strategist . . and many more to go.. Other than these there are some different roles too like, Blogger, Community Manager, Web Innovator, Digital Media Expert etc.

I have come across many persons in personal and networking too, who have plans, ideas, ambitions to work for social media. But they are clueless about the Roles, Work Profile etc. 

New to India, Lack of Indian Role Models etc are reasons to mention a few. But, if you want to position yourself, want to be a role model, you should know, search and utilise the unique Skill and experiance which you can use in the desired profile.

Before you decide the social media role, note that – only two things can keep you on the top:

1. Be Original, Write original, New, Unique. 

2. Share your Knowledge, Ideas, Concepts, Views, opinions

Points which define your social media role. 

1. Industry: Which Industry do you belong? Eg. Media, FMCG, Finance, Aviation, Govt., NGO etc. 

2. Work Area/ Demography: Do you prefer to work for small communities/groups or you like to spread your word over the Industry wide area.

3. Knowledge/training/HR: Does your interests are towards, org policies, Changes, Management, Trianing, HR

4. Business: Is your target, groups or individuals. In other words u use social media for B2B or B2C.

5. Technical: Are you tech savvy. Is coding, Your cup of tea? 

6. Gadgets:  Are yoyu GAdget freak, User, like Reviewing new gadgets, new tech trends.

7. Communication: Are you related to Media, Communications, PR, Advertising

8. Research & Analysis:  Are you attracted my Numbers & Graphs? Are you in to prediction of emerging trends?

A careful study of these points can be helpful indefining your role. Some of the points can be merged with others as well. So, now when you know what you are in to, Grab the opportunity and position yoursef in the social media World.

And what else would you like to add?


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