Feeds:
Posts
Comments

Archive for the ‘Branding’ Category

moving-umennetChanges come and changes go but this one is here to say… well maybe, not here but on blog.umennet.com !! 

That’s right folks, I have moved on to something bigger and better… like the maple trees changing its myriad colours in autumn, my blog and me have embarked on a new journey… A journey full of hopes and surprises…and maybe something that will enrich my mind and spirit for times to come…

As trusted confidantes and friends, I want you to embark on this journey along with me and create history together… as always, I hope to have you there… so long, my friend…!

You can also visit my site at http://www.umennet.com. So, do check back there as i wont be posting anything here from hence forth.

Read Full Post »

 

Bollywood has been exremely popular all over the world. In recent times many of the bollywood Actors, characters have been used in other ways such as toys (Krish, Ghazini), Or Stickers etc.

Soon we would see Bollywood glam girl Priyanka Chopra as a comic strip heroine in an international comic book series.

British businessman Richard Branson is all for Priyanka Chopra. After showering accolades on the actress, the entrepreneur is keen on turning her into a comic strip heroine for his publishing house, Virgin Comics. The character will look like Priyanka and will also be named after her. With this new facet as a comic strip heroine, Priyanka becomes the first Bollywood star and the second in India (after Sachin Tendulkar) to be featured in Virgin Comics.

An excited Priyanka is all thankful for Branson. She Says: “It’s a great honour. Big filmmakers and actors like John Woo, Nicholas Cage, Shekhar Kapoor and Terry Gilliam are associated with Branson’s comics. Even our Sachin has a comic book series with him. I’m working on two projects. One is a completely fictional story and character. The other will be a super hero who looks like me and will borrow incidents from my life.”

But This is not the first time any Bollywood actor has been roped in for comic book series. Star Comics had created A Superhero was also based on our own Millenium Superstar Amitabh Bachchan named – Supremo. created by None other than Gulzar, It was an instant hit among all the age groups. 

supremo-amitabh-umennet“Supremo was supposed to be the costumed alter ego of Indian film superstar Amitabh Bachchan. He has 2 boy sidekicks –Vijay and Anthony (they are again normal human beings and do not wear any special costume). He has a falcon, named Shaheen,  as a pet, who also acts as scout.” 

Identity/Class: Normal human
Affiliations: Vijay, Anthony (sidekicks); Shaheen (falcon)
Costume: Conventional superhero couture of undies-over-tights has been avoided, and Supremo has a piece of brown cloth draped coyly around his waist, held there by a hip-holster.
Base of Operations: India
First Appearance: Adventures of Amitabh Bachchan (Star Comics)
Powers/Abilities: Supremo has no super-powers. He has the combination of strength to defeat his human adversaries and intelligence to get out of traps laid for him.

 


you can find a group related to supremo here: http://www.facebook.com/pages/Amitabh-Bachchan-Supremo/36098809810

You can also see some pictures and even read his comics!!!

Read Full Post »

We have won the BEST MUMBAI BLOG Competition conducted by Mumbaibloggers.

Here’s a result summary:

Best Mumbai Blog umennet

Our sincere thanks to all Our Readers, Mumbai Bloggers Team & Judges!!

Read Full Post »

WE (U, ME n NET) HAVE MADE IT !!

CONGRATULATIONS!!!

Our blog umennet.wordpress.com has got the Maximum Votes in the Best Mumbai Blog Contest held by Mumbai Bloggers.

Out of 59 blogs in contest and 296 total votes, we recieved 57 votes!!

Here is a glimpse –

 

 umennet - best mumbai blog

 

The top 5 blogs in the contest will be reviewed by a panel of judges. Based on the combined scores of Judges & Public the best 3 blogs will be announced on 15th March!!

A Bloggers’ meet has been organised on 21st March. Hope you have already registered for it. If not, you can register here.  The registration is compulsory for the event.

Read Full Post »

Recently got a mail from twitter saying:  Shahrukh Khan is now following you!!! It may be a real one, but chances are more that it is fake one. Whatever, but it really seems that Bollywood is turning towards Social Media. And that too in a big way. Its giving Bollywood a whole new platform to interact directly with the audience.

bollywood1

Blogs- umennet

Blogging: Blogging bieng the simplest and a direct medium to reach the fans, Bollywood fraternity is turning towards Blogging. It all started with Amitabh Bachchan. With his blog He has found a direct way to reach his fans, by sharinghis stories, his experiances, even the pics clicked by him with his mobile. He also Microblogs thru his mobile. Aamir Khan Also has blog & many others have followed, Karan Johar, Shilpa Shetty, Farhan Akhtar and many more. It has always been a question whether these celebrities post themselves or some other person/agency has been given the task to write on their behalf. Whatever may be the actual story, but Star bloggers are getting a Overwhelming response. Many of them are not as regular as Mr. Bachchan. No wonder his blogs get as many as 16000 hits per day, with 700+ Comments on an average for a single post!!!

sn_logos1Social Networking: Bollywood biggies are also present on social media. Though many are fake profiles, but some like, Farhan Akhtar, Abhishek Kapoor are original ones. Many Bollywood technicians are also present on Social medianetwork. Sites such as Facebook & Orkut are the next midium to promote movies. Many Production Houses are on these sites. Major ones being  UTV, PVR Pictures, Eros Multimedia etc. Some of the recent films which have been promoted thru Social Networking are: Drona, Rock On, Dostana, Luck By Chance, Rab Ne Bana Di Jodi, Delhi 6, Dev D etc. The Promotional Materials such as posters, Movie stills, Audio/Video Clips etc are shared with the members. Drona even released the promotional Videos first on Facebook then on other TV Channels!! Some Groups/communities have more than 3000 members. And even the Biggies related with the movie interact with the members!!

Videos: You tube is the biggest social medium for bollywood to reach to audience. Its being exploited in a big scale. Companies such as Rajshri, Eros etc have set up their own channels through which they release Videos. Although the same videos are uploaded by numerous other users but these original channels have a upper hand in releasing the videos first and so have more views.

Websites: The movie websites are now being made web 2.0 compatible. The Movie’s social presence is being shared in the websites. Recent example being Dev D. It has mentioned its presence on Facebook, Orkut and even in Perfspot, whcih is not so popular in India!! Even Farhan Akhtar’s Show Oye, Its Friday has a website in which Farhan Hosts his blog.

And last but not least . . . Saawariya was the fisrt in Bollywood to start twitterring and after noticing it, Twitter team started short code for India!!!

Got something more interesting to share, which i missed out… Do share…..

Read Full Post »

Aamir Khan has been roped in to do a video for Incredible India by tthe Ministry of  Tourism, India.

In the video he is requesting people not to harass foreign visitors, by saying “Atithi Devo Bhava”

After the 8 Packs of Ghajini, you can see him here in the 3 Idiots look. He has lost oodles of weight for a college going youngster character.

Ministry of Tourism has empanelled 15 creative agencies for the global Incredible India campaign.

The 15 empanelled agencies include Mudra, Lowe, Contract, W+K, Dentsu Marcom, TBWA India, Mercantile Advertising, Stark Communications, Crayons, Critique, Quantum, Basic Four, FS Advertising, IBD India and India Tourism Development Corporation’s creative wing (also known as Ashok Creatives). The ad spends are estimated to be more than Rs 120 crore for the global campaign. The 15 agencies have been appointed for a period of two years.

Read Full Post »

Another year passed by . . . A lot to achieve, few important which I lost . .  Well time passes by. A new year starts from tomorrow. I hope I have lots more to achieve.  So here’s a quick wrap up of  the passing year. with some new resolutions . . Yeah Yeah ..  I know I am no celebrity to share all these, but still, you have landed so go on . . ..

By the way Dasvidaniya means Goodbye in Russian & Konnichiwa means Welcome in Japanese!!!

Professional:

Got to do something new other than Web designing/Developing. I always did that but never knew that it can be taken as profession!! So Here I am now Social Media Enthusiast, Social media Consultant, Social Media Strategist!! Sounds cool!!!

Started this new role with a Promotion of a celebrity product, worked on some major big Brands and presently handling some great  clients/brands.

My Company Hanmer & Partners became Hanmer MS&L, and now we are –  Advisors. Advocates. Activists. !!!

My Blog which was inactive a few months ago, is now active, with more regular and relevant posts. With an average daily visit increasing by 138%!!!

Started/Administered some Famous groups in Facebook, with great responses, and regular interactions.

Microblogging Followers almost doubled!! Got more ideas, opened my mind more towards the social media strategies & implementations.

Have a achievement of having a great online presence, which I am proud of!!

In the coming year have many more plans to explore and implement more than ever, and to get more out of me, out of life!!!

Personal

Personal life had many many many experiences. Some good, some bad. Some great, some not so great, some… Ahhh leave it.

Got to know that I look good in formals than casuals.  (Kyun ji?? sahi hai na??). So had a lot of formal dressing this year. Had a haircut, tried something new, with spikes and all that. Hmmm… looks good!! 🙂 Thanks Meena!!

2 engagements in family in Nov & Dec. Got 2 new members in my family, and 2 new great families.  Got 2 great friends for life!! All the best Guys!!!

My sis got selected for Satyam, Still waiting for Joining Dates. Presently in Hyd searching for Job.

Hoping the coming new year brings lot more happiness in life.

General

Got to see some great movies!! Some great music. Had quite a few important and good contacts. Had some great parties and get together.  Had  3 trips to my hometown -Bhilai and got 5 chances to be with my family!! Amazing!!

3 of my friends are also getting married in the first quarter, next year!!

Michael blessed with son!! And Puneet Sharma also Blessed with a baby boy!! Great work Guys!!! 😉

Ankeet left Hanmer, joined Vitcom!! All the best dude!!

New year Resolutions:

new-year-res1

1. The one which I take every year – need to shed some weight!! I hope this year I stick to it.

2. Need to be more punctual. automatically followed by previous one. .  still I will Try!!

3. Have to have a recognition is social media fraternity.

4. Need to improve my writing skills for social media optimization!! 🙂

5. Have to manage some important thing much better.

6. Have to be regular in Blog Postings!!

These are to name a few and too much to share!!! hahahaha . .

Got this from here:

“Quit living as if the purpose of life is to arrive safely at death. Grab life by the mane. Set God-sized goals. Pursue God-ordained passions. Go after a dream that is destined to fail without divine intervention. Keep asking questions. Keep making mistakes. Keep seeking God. Stop pointing out problems and become part of the solution. Stop repeating the past and start creating the future. Stop playing it safe and start taking risks. Expand your horizons. Accumulate experiences. Consider the lilies. Enjoy the journey. Find every excuse you can to celebrate everything you can. Live like today is the first day and last day of your life. Don’t let what’s wrong with you keep you from worshipping what’s right with God. Burn sinful bridges. Blaze a new trail. Criticize by creating. Worry less about what people think and more about what God thinks. Don’t try to be who you’re not. Be yourself. Laugh at yourself. Quit holding out. Quit holding back. Quit running away”

Ok Guys with this great note, Wishing you all a Happy, Prosperous and Safe New year!!!


Digg!

Read Full Post »

Older Posts »